Product Explainer Video: Drive-Thru Insights
Goal
As a core selling piece for this B2B SaaS product, an explainer was needed to help customers understand the benefit of the product.
This will be used for the product webpage and LinkedIn ads to drive lead generation, in addition to building excitement at trade shows in the looping booth video.
Below you can see my visual script and initial storyboard sketches. My process for this project was methodical and kept the project streamlined and moving forward. I earned School of Motion’s “Student of the Week” for my styleboards. Focusing on clear communication with visual metaphors helped my work get recognized.
Role
Project manager, designer, illustrator, animator.
After receiving the product brief, I built out the script and dialed it in with my team.
I created the schedule to keep all phases on track so we would meet the aggressive deadline.
To ensure success, I enrolled in School of Motion to take classes on explainer videos and animation principles.
