LinkedIn Video Ad Campaign
Goal
A/B test messages to see which resonates the best with our audience. Comparing the new 3D walk-through video ads to existing static ads, using Google Analytics, these new ads moved our click-through landing page performance from the 36th to the 4th position. A goal was to increase the average engagement time on the landing page, which resulted in a successful 150% increase.
Results
Google Analytics showed that the difference of messaging was not significant, but the style of this new 3D walk-through significantly outperformed static ads, boosting our landing page rank from 36th to 4th. Additionally, average engagement time increased by 150%, exceeding our goal.
Role
Design and animation.
Collaborated with the content writer to refine copy while creating a 3D animation, text, and motion graphic transitions. Additionally, managed the ad campaign, aiming to surpass previous performance. The 3D model was purchased to streamline the project timeline.
