Package Design
Goal
Fully redesign the Tracker avalanche transceiver packaging for all three models, giving an eye-catching look that is more appealing to the younger customers.
The challenge was to create a graphics package that would stand out and reinforce the product’s application in the winter backcountry, for any sport whether it’s skiing, snowmobiling, or snowshoeing
Role
Design, production, and project management.
The radio waves create a silhouette of mountains communicates where the product is used, in mountainous terrain.
A noise/snow texture was worked into the logos to connect with winter
