Product Design
Float Avalanche Airbags and Stash Backpacks
Goal
Update the line of Float avalanche airbags and backpacks with new colorways. Each model needs to have a “black” version and a “pop” version.
Tracker4 Avalanche Transceiver
Goal
Assisted the electrical engineers by designing a new avalanche transceiver display that has more style than a calculator.
Goal
Created fresh designs for BCA's swag that would appeal to both women and the younger crowd.
Role
Graphic design.
Led the development of backpack colorway palettes using color theory and market insights to resonate with consumers and reflect brand identity. Oversaw logo placement and designed screen-printed texture graphics to enhance visual impact and product appeal.
Role
Graphic design.
Developed the visual identity for an avalanche transceiver's electronic display. I worked within a limitation of 36 segments that would produce all of the necessary numbers and modes as well as updated icons.
SWAG Hat & Buff Series
Role
Graphic design.
Selected colors that would work for the backcountry crowd and designed new styles and the snowflake logo. Worked through sampling with the factory to get colors and the layout correct.
“Shreddi the Yeti” Mascot T-Shirt
Goal
Create collectible t-shirt to promote the BCA brand.
Role
Graphic design and illustration
Designed a "Shreddi" mascot character for t-shirts, each year features a progressive style and trick .
Created the designs, and worked with manufacturer.
